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Technical sponsor 2018
Sergio Tacchini celebrates the 10th year of partnership with the prestigious Monte-Carlo tournament in 2018, and till 2019 the Italian brand confirms its role as technical sponsor for the first clay court tournament on the ATP European circuit. The brand logo will be worn on the most glam courts not only by the Sergio Tacchini Team athletes, but also by the ball boys and all the tournament’s technical staff, for whom, thanks to an agreement with the Tournament Management, an exclusive collection of top-of-the-range products has been created, guaranteeing good visibility for the brand all over the site.
This tournament is a benchmark for tennis lovers because the best players on the circuit play on these clay courts, mingling with the public without hiding from their fans and also because it is a stage for events within the event that involve the spectators.
The first Sunday of the tournament is dedicated to children with the Journée des Enfants, which sees enthusiastic huge participation by young tennis school pupils, battling it out with their peers and perhaps even hitting a ball or two with their idols.
Together with the Tournament Management, Sergio Tacchini is organising the Tournoi de la Presse for accredited journalists who in ever growing numbers each year play against each other on semi-final and final days to win the much-coveted final trophy. This tournament, thanks also to its Monegasque setting, is an excellent opportunity for receiving the brand’s clients and friends, who can watch their favourite tennis players play.
Sergio Tacchini’s sponsored tennis players star in the autograph sessions organised on the brand’s stand, where an exclusive line can be purchased, developed with a licence by the brand for casual sport products with the official tournament logo.
The Rolex Monte-Carlo Masters 2018 Collection
The official merchandising, with the tournament logo, includes lots of items for sporty yet elegant casualwear. The 2018 footwear includes a new technical shoe for ball boys and girls and court staff in a colourful mesh that matches the uniforms. The leather version of the same shoe style has a classic look but a sporty performance, ideal for training on the court.