Sergio Tacchini renews its partnership with the prestigious Monte-Carlo tournament after five years of mutual collaboration and excellent results in terms of brand visibility and growth.
Until 2016, the Italian brand confirms its role as technical sponsor for the first clay court tournament on the ATP circuit. The brand logo will be worn on the most glam courts not only by the Sergio Tacchini Team athletes, but also by the ball boys and all the tournament’s technical staff, for whom, thanks to an agreement with the Tournament Management, an exclusive collection of top-of-the-range products has been created, guaranteeing good visibility for the brand all over the site.
This tournament is a benchmark for tennis lovers because the best players on the circuit play on these clay courts, mingling with the public without hiding from their fans and also because it is a stage for events within the event that involve the spectators.
The first Sunday of the tournament is dedicated to children with the Journée des Enfants, which sees enthusiastic huge participation by young tennis school pupils, battling it out with their peers and perhaps even hitting a ball or two with their idols.
While Monday is the Journée des Femmes, with the ladies the real guests of honour, competing for prizes that will be presented by the champions.
Together with the Tournament Management, Sergio Tacchini is organising the Tournoi de la Presse for accredited journalists who in ever growing numbers each year play against each other on semi-final and final days to win the much-coveted final trophy.
This tournament, thanks also to its Monegasque setting, is an excellent opportunity for receiving the brand’s clients and friends, who can watch their favourite tennis players play.
Sergio Tacchini’s sponsored tennis players star in the autograph sessions organised on the brand’s stand, where an exclusive line can be purchased, developed with a licence by the brand for casual sport products with the official tournament logo.
Website:Monte-Carlo Rolex Masters