Sergio Tacchini

history 1966

THE BEGINNING

Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.
The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white.

Tonino Zugarelli

Ilie Nastase

Nazionale Scherma

Roscoe Tanner

Lea Pericoli

Adriano Panatta

Martina Navratilova

Ilie Nastase

John Mcenroe

Jan Kodes

Vilas Gerulaitis

T. Zugarelli, V.Gerulaitis

Jimmy Connors

history 1970-1980

THE TENNIS AGE

During the 70Â´s and 80Â´s, the brandÂ´s name became synonymous with style and elegance but mostly the brand become an international leader in professional tennis with worldwide recognition through celebrity endorsements from some of the greatest tennis champions of all time; John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and many more.
During these years Connors and Gerulaitis were the first of many Sergio Tacchini sponsored champions who won 34 Gland Slam titles over a forty-year period.

Mats Wilander

John Mcenroe

Ayrton Senna

Carlos Reutemann

Ayrton Senna

Carlos Reutemann

Martina Navratilova

Dino Meneghin

Ayrton Senna

John Mcenroe

Gabriela Sabatini

Mats Wilander

history 1980-1990

THE BIG NAMES IN SPORT

During these years McEnroe with his strong personality becomes number one in the world, playing spectacular matches and collecting Grand Slam titles, while Jimmy Connors and Ilie Nastase rocked their disruptive styles on the conservative courts of Wimbledon.Throughout the 80s, Sergio Tacchini widened its portfolio and sponsorships by embracing sports as diverse as Formula 1 with Ayrton Senna and Carlos Reutemann, skiing with Marc Girardelli and Pirmin Zurbriggen and golf with Ian Woosnam.
During the 80s and 90s, footwear and accessories were added to the collection, as well as product offerings in new sectors such as Ski, Golf, Beach and Leisurewear. All infused with Sergio Tacchini´s signature Italian style of quality, innovation and ´active elegance´.

Pirmin Zurbriggen

Ian Woosman

Pete Sampras

Gabriela Sabatini

Silvia Farina

Marc Girardelli

Sergi Bruguera

history 1990-1995

ITALIAN STYLE IN SPORT

During the 90s, thanks to strong product development across all its clothing lines, the company succeeded in creating a ´total look´ brand, appealing to anyone looking to bridge the gap between sport and style. Great celebrity testimonials and endorsements meant that Sergio Tacchini was now a benchmark in sportswear across the globe.
In 1991, the company continued to innovate by opening its first ´mono-brand´ store in Turin, Italy, pioneering a revolution in sportswear retailing that would give rise to 200 such stores throughout Europe by the end of the 90s.
Wearing Sergio Tacchini, Marc Girardelli won 3 Ski World Cups and in tennis Pete Sampras and Sergi Bruguera were number 1 and number 4 in the ATP world ranking. The brand was confirmed as the world leader in tennis.